We’ve been working with design agency Door 22 Creative this week on developing new brand guidelines for an NHS Hospital Trust.
How an organisation or company represents itself, be it visually, in writing or through talking to people directly, is all part of its brand identity.
A brand identity encompasses all aspects of public-facing material and interaction, including logos, brand colours and fonts, tone of voice and the images and language used in communications.
For large and diverse organisations such as NHS Trusts, it is important that staff write and speak in a way that is consistent and familiar to all audiences.
Promoting a clear and consistent identity helps to build staff pride and public awareness, as well as reassurance and confidence in the services or products you provide.
Our copywriting service helps organisations to articulate their mission, vision and values to staff and stakeholders, while also providing written guidance on brand tone of voice and the use of design assets such as logos and brand colours.