Our client Sussex Community NHS Foundation Trust began a new year of communications about the need to redevelop its Brighton General Hospital site with the release of this #BuildBetterNHS video last week.
The ‘Building A Better NHS For Patients’ film features 7-year-old schoolgirl, Nicola Pachulska, who is undergoing chemotherapy after a brain tumour diagnosis and visits the Brighton General every week for physiotherapy. The video shows the challenges Nicola and other patients currently face when accessing services on the site and how plans to build a new, modern Health Hub are being formulated to address them.
The video generated media coverage with an audience reach of just over 1 million within two days of its release, as well as support from NHS staff, members of the public and community groups on social media.
"Great video - really helps to build the case for change"
Stephen Lightfoot, Non-Executive Director, Sussex Community NHS Foundation Trust