Martha is working with Door 22 this month on a brand identity for a regional NHS and social care digital programme, providing strategic support for public involvement and copy for stakeholder communications.
By delivering integrated health and social care access to records for every person in the region’s local population, the programme will join up health and care services electronically, and give local people a new way to access and manage their personal health record online through the NHS App.
It’s an ambitious and complicated programme of work that’s part of a nationwide NHS digital plan for improving how people can access and use their health and care record online to stay well, manage a health condition or treatment e.g. https://www.nhs.uk/using-the-nhs/nhs-services/the-nhs-app/help/personal-health-records/
Finding the right words to explain the programme and its benefits to diverse public and professional audiences is also complicated. Everyday words like ‘health’ and ‘patient’ can resonate with some and risk alienating others in an integrated care system that brings NHS services and local council teams together as partners.
It’s great to be working as part of the Door 22 team once again and to do our bit to support the delivery of integrated care for local populations.
"Great to be working with you again on this project"
Emma Nicol, Creative Director & Founder, Door 22