Penguin was set to publish a new career handbook for women and authors Debbie Wosskow OBE and Anna Jones (co-founders of the AllBright networking movement) needed short-term press office support.
Martha devised and delivered a national media sell-in strategy, working in partnership with PR Director Rachael Newton, securing author interviews and book mentions in The Telegraph, Sunday Times, London Evening Standard, Red magazine and Mail Online.
Arianna Huffington, Facebook Vice President Nicola Mendelsohn, actor Naomie Harris and hostage negotiator Sue Williams are among the impressive line-up of women who together offer advice in the book to help close the gender pay gap, secure more investment for female-led businesses and increase the number of women in top jobs in big corporations.
Throughout the book, the recurrent theme is how to build a sisterhood – a group of women who can act as a personal board of advisors; who women can turn to for advice about a tough career decision; and who can prompt the taking of a risk or encourage going for a promotion.
See here for more on Martha’s work for Debbie, Anna and AllBright.
"There’s space for so many more women at the top levels of society,
government and business – we just have to help each other get up there."
Debbie Wosskow OBE, AllBright Co-founder