Helping young people to look after their wellbeing during exams and through the transition from school to further education was the aim of a thought leadership campaign we developed for the YMCA in Sussex and the Greater Brighton MET College.

Designed to inform young people and their families, while raising awareness of study opportunities at the MET and the YMCA’s FindGetGive mental health support website, the #NoStressSuccess campaign launched at the beginning of Mental Health Awareness Week on the day that students across the country started sitting GCSE exams.

With a call to action for teens to keep their stress levels down and their minds open to what success can look like after they leave secondary school, the #NoStressSuccess campaign included an online ‘Study Stress Survival Guide’ and video and blog stories featuring 17-19 year-old ‘exam survivors’ from across Sussex who offered personal perspectives on coping with exams and how being ‘successful’ after school isn’t all about what GCSE grades you get.

The Results

  • Regional media coverage during campaign launch week, including BBC South East TV news report.
  • Coverage and follow-up blog written by a MET student in the online Times Educational Supplement (TES) TES article
  • Campaign promoted by council CAMHS (Child and Adolescent Mental Health Services) across Sussex.
  • A campaign identity, social media toolkit, infographics and videos that continue to be used by the MET to support pre-GCSE Results Day student communications and marketing.

"More young people are experiencing mental health issues as a result of pressure associated with GCSEs."

Chas Walker, CEO of the Sussex and Surrey YMCA DownsLink Group