Photo Credit: Fire Tech

Fire Tech provides school holiday fun for children, while addressing the widening tech education skills gap across the globe, through USA-style summer camps teaching robotics, coding, VR and more – in the UK, France, the Middle East and the Caribbean.

According to the World Economic Forum, 65% of today’s primary school children will work in jobs that do not actually exist yet. Here in the UK, schools are struggling to keep up with the pace of change.

“Tech is powering everything we do, yet most students are not getting strong tech skills at school,” says American-born tech entrepreneur Jill Hodges, Founder & CEO of Fire Tech.

The Fire Tech team asked Martha to provide and manage a press office team to generate earned media coverage for the brand for two months during their busy summer season, promoting day camps run across England, plus week-long residential camps in Sussex and Buckinghamshire.

We also looked at opportunities for promoting Jill and her start-up story – as an example of an impressive tech education pioneer in a predominantly male-led sector.

The Results

  • Delivery of regional media coverage targets in Cambridge, Bristol, Manchester, London and Surrey.
  • National coverage in The Economist, The iPaper and the London Evening Standard.
  • TV interviews – Channel 5 News and That’s Manchester TV.
  • Opinion piece by Jill secured in ‘We Are The City’ – a platform that supports female start-ups and entrepreneurs.
  • Speaker opportunity for Jill secured at women and business festival in Manchester at an event themed around ‘Profit and Purpose: Can You Have Both?’

"We are very appreciative of your mammoth effort to support our summer camps. We will be promoting you to other start-ups we work with"

Kirien Sangha, Marketing Manager, Fire Tech